Bauer Media

Roles: Head of Digital Operations

The Client

Bauer Media is a division of the Bauer Media Group, a European publishing powerhouse, and the continent's largest privately owned publishing group. It offers over 300 magazines in 15 countries, as well as online, TV, and radio stations.

The Brief

We're a trusted partner of Bauer, so they asked us to help find a Head of Digital operations for their growing Advertising Operations and Programmatic development team.

This was a key hire. The head of Digital Operations leads the team responsible for securing seamless sales to safeguarding the invoicing process; delivery of advertising campaigns; and, management of commercial inventory to maximise revenue while ensuring audiences have the best experience of Bauer's content.

Considerations

We were briefed to target and secure candidates with a proven pedigree in digital. Strong operational skills, a commercially orientated mind frame, and a thorough understanding of the digital processes and systems necessary to build scale were pivotal needs.

That means all Display and Video Ad servicing systems including both the existing operations and the development strategy of ad tech solutions to deliver the defined commercial strategy.

Approach

We've been working with Ad Operations since 2006 when we launched the first dedicated Ad Ops team in our competitor set - So we were perfectly placed to find the best person for Bauer.

Plus, we've got a rich heritage of working with publishers, ad tech businesses, and media agencies, so we knew what to look for when it came to hiring in this area.

The recent restructure and change of strategy meant Bauer prioritised candidate perception and controlling the message to market.

Results

We filtered our search to six candidates. Then three. Then, finally, one. Bauer relied on us to consult around package and current market rates, and also to manage the offer process. The whole hiring cycle was completed within a month.

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