MediaCom
Roles: Digital Associate Directors x 3
The Client
MediaCom is a global media planning and buying powerhouse. With a workforce 5,800 working from 122 offices in 97 countries – it’s central coordination hubs are in London, New York, Miami, and Singapore.
Clients include: Coca Cola, BSkyB, Glaxosmithkline, Proctor & Gamble, DFS, Universal, Dell, Volkswagen Group, Mars, TUI, Shell.
The Brief
MediaCom needed three top tier Digital Associate Directors to work across a range of their highest profile accounts including Sony, Sky, Volkswagen, and Tesco.
The candidates needed a proven pedigree in planning digital campaigns across all platforms, as well as extensive experience managing agency-client relationships.
The ideal fit was a strategic thinker. Someone that could develop thought provoking, award winning digital strategies that worked in tandem with traditional media.
They needed to have a passion for emerging technologies, possess advanced stakeholder management skills, and a proven track record of driving digital revenues from their clients while also meeting key business objectives.
Considerations
These positions needed the very best the market had to offer.
The candidates needed extensive experience working on blue chip brands that offered complex business models and challenges.
The talent pool for this sort of candidate is limited, and in exceptional demand. It was a challenging assignment, and we were competing against a large PSL.
Approach
Our team worked closely with MediaCom’s Head of Digital to really get a feel for the intricacies and nuances of each position.
A thorough brief informed our understanding of what was needed for each role, and helped us communicate this to the market in a compelling way. Intuitively, we felt it was going to be hard to find talent of the required calibre – they’d be happy in their current roles, and wouldn’t be looking to move. So we leveraged our close candidate relationships and approached a select few top tier candidates at competitor agencies.
Results
Mediacom met all the people we promoted, first to second interview conversions were above 75%, and all roles were filled within 12 weeks from instruction, which required our team to adeptly handle counter-offers.
